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The rebranding project for CUIB – Urban Center for Good Initiatives aims primarily to enhance the visual identity, thereby contributing to the consolidation of the concept and the promotion of the venue. The proposed logo integrates elements from nature, such as the leaf, alongside gastronomic aspects, like the bowl, as well as evocative symbols, such as the hand and the bird.

The visual identity has been specially created for a vegan bistro, bringing together five distinct symbols that reflect the concept promoted by the establishment.

Additionally, I have personalized various materials specific to the bistro to highlight the transition to the new visual identity, ensuring that each element contributes to a coherent and memorable experience for visitors.